跨文化商务沟通【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Chapter 1 Cultural Differences and Intercultural Communication1

Globalization and Intercultural Business Communication2

Understanding Culture3

Characteristics of Culture5

The Things Culture Does7

Dimensions of Culture10

Concepts about Cultural Differences and Intercultural Communication12

Communication14

Principles of Communication17

The Relationship of Communication and Culture24

Communication Barriers and Cultural Iceberg25

Potential Problems in Intercultural Communication27

Communication Competence32

Chapter 2 Universal Systems40

Economic Systems41

Political Systems46

Educational Systems50

Marriage,Family and Kinship Systems56

Social Hierarchies and Interaction61

Chapter 3 Cultural Values and Business Cultures74

Cultural Values75

Attitudes78

Belief and Religion83

Attribution,Perception and Communication85

Diverse Cultural Patterns86

Chapter 4 Cultural Shock107

Cultural Shock107

Short Visit Culture Shock110

The Most Common Stages of Cultural Shock111

Alleviating Cultural Shock(For Person)113

Alleviating Cultural Shock(For Company)117

Chapter 5 Verbal Communication128

The Relationship between Language and Culture129

Thought133

Language Diversity133

Vocabulary Equivalence134

Translation Problems137

Host Language139

High-Context and Low-Context Language140

Linear and Nonlinear Language142

Parables and Proverbs143

Slang and Other Informal Language144

Conversation Taboos145

Chapter 6 Nonverbal Communication153

The Importance of Nonverbal Communication154

The Relationship Between Verbal and Nonverbal Communication156

Paralanguage/Metacommunication157

Facial Expression158

Eye Contact(Oculesics)159

Gestures160

Posture and Stance165

Proxemics166

Haptics168

Chromatics170

Chronemics170

Olfactics171

Silence171

Chapter 7 Written Communication Patterns178

International English179

Guidelines for Written Communication179

Writing Skills181

Writing Tone and Style182

Parts of Business Letters184

Letter Formats187

Résumé and Job-Search Information191

Facsimiles(Faxes)197

Electronic Mail(E-Mail)198

Chapter 8 Global Etiquette,Business and Social Customs202

Making Appointments,Greeting,Invitation Customs203

Business Card Exchange Customs206

Gift Giving Customs207

Bribery208

Appearance and Dress210

Verbal Expression Customs213

Electronic Communication Etiquette214

Office Customs215

Holiday Greetings and Customs217

Air Travel Etiquette218

Dining and Tipping Practices219

Humor,Superstitions and Taboos221

Chapter 9 International Negotiation Process and Strategies229

Cross-Cultural Negotiation Considerations230

Variables Affecting Intercultural Negotiations232

Intercultural Negotiation Models233

Defining the Process234

Strategies239

Intercultural Negotiation Guidelines242

Stereotypes that Affect Intercultural Negotiations244

Chapter 10 Intercultural Management250

Corporate Culture251

Corporate Culture and Intercultural Communication253

The Multinational Corporation:Communication and Management256

Implications of Cultural Aspects of Business Structures for Communication258

The Multinational Business Context263

Cultural Conflicts in the Workforce269

Conflict Managing271

The Cross-Cultural Team273

Chapter 11 Marketing Across Cultures283

What is Marketing Across Cultures283

Marketing and Communication Breakdown285

The Cultural Environment286

The Global Consumers291

Product's Adaptation and Culture293

Language,Design and Brand Name294

Advertising296

Basic Steps To Global Marketing297

International Website Marketing298

Chapter 12 Intercultural Business Behavior305

United States of America306

Japan308

Germany311

South Korea312

Russia315

United Kingdom316

France317

Australia319

Saudi Arabia320

References328