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大学商务英语阅读【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

大学商务英语阅读
  • 穆家骅，王晓光编著 著
  • 出版社： 上海：华东理工大学出版社
  • ISBN：7562813159
  • 出版时间：2002
  • 标注页数：344页
  • 文件大小：16MB
  • 文件页数：352页
  • 主题词：商务英语

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图书目录

Chapter 1 Market Economy1

Part One Organization of the Market Economy(1)1

Part Two Organization of the Market Economy(2)5

Part Three A FREE-MARKET CURE FOR GLOBAL WARMING11

Chapter 2 Strategy and Strategic Management18

Part One Strategic Management(1)18

Part Two Strategic Management(2)23

Part Three BP AMOCO IS COOKING WITH GAS31

Chapter 3 Exerting Strategic Leadership37

Part One Exerting Strategic Leadership(1)37

Part Two Exerting Strategic Leadership(2)42

Part Three THE MAN WHO WOULD BE WELCH49

Chapter 4 Human Relations57

Part One Motivation and Motivators57

Part Two Developing an Effective Reward Structure60

Part Three COMMERCE REWEAVES THE SOCIAL FABRIC66

Part One Building A Strategy-Supportive Corporate Culture72

Chapter 5 Corporate Culture72

Part Two Managing Diverse Cultures in Mergers and the Global Marketplace76

Part Three LETS TALK TURKEYS81

Chapter 6 Technology and Management for Technological Advantage89

Part One Technology and Management Support for Technological advance89

Part Two Automation In Service94

Part Three TECH LEADS BOTH UP AND DOWN101

Part One The General Environment107

Chapter 7 External Environment107

Part Two The Competitve Environment112

Part Three OFFSHORE BETTING:THE FEDS ARE ROLLING SNAKE EYES120

Chapter 8 Nature of Marketing126

Part One Marketing Defined126

Part Two The Evolution of Marketing131

Part Three THE FALL AND RISE OF HARPERCOLLINS138

Chapter 9 Sociocultural Influences on Consumer Behavior144

Part One Sociocultural Influences on Consumer Behavior(1)144

Part Two Sociocultural Influences on Consumer Behavior(2)150

Part Three HIGH-TECH MARKETERS TRY TO ATTRACT WOMEN WITHOUT CAUSING OFFENSE156

Chapter 10 Promotion and Marketing Communications162

Part One The Role Promotion162

Part Two Communication Process and Marketing Communications166

Part Three BIG THREE FACE RIVALS WHO GO DOOR-TO-DOOR173

Chapter 11 Advertisement and Public Relations181

Part One Advertising and Its Economic Impact181

Part Two Public Relations185

Part Three A CRISIS OF CONFIDENCE193

Chapter 12 Operations200

Part One Operations Function200

Part Two Importance of Operations and Managers Roles205

Part Three J J STOPS BABYING ITSELF211

Chapter 13 Materials Management218

Part One Materials Flow218

Part Two Purchasing and Inventory224

Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WON230

Part One A Worldwide Perspective on Strategy236

Chapter 14 Global Diversification236

Part Two Formulating Worldwide Operating Strategies243

Part Three THE BARONS OF OUTSOURCING249

Chapter 15 Accounting255

Part One Accounting and Financial Statements255

Part Two Qualitative Characteristics of Accounting Information258

Part Three ETHICS BE DAMMED, LET S MERGE263

Chapter 16 Financial Assets269

Part One A Monetary Financial Asset-Money269

Part Two Nonmonetary Financial Assets274

Part Three A TALK WITH A FATHER OF THE EURO280

Chapter 17 Global Competition and Competitiveness287

Part One Global Competition and Continuous Improvement287

Part Two Methods Used to Improve Competitiveness291

Part Three MASTERS OF INNOVATION297

APPENDIX 1 商务专业词语汉语译文(Part Two Ex.Ⅲ)306

APPENDIX 2 词汇解释(Articles OF Part Three)312

APPENDIX 3 练习答案328

BIBLIOGRAPHY344

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