电子商务英语 第2版【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Unit 1 The Internet Basics1

Lesson 1 The Basic Principal of E-mail3

Vocabulary5

Phrases5

Notes5

Grammar and Translation6

Exercises7

参考译文8

Lesson 2 How was the Internet Invented10

Vocabula11

Phrases12

Notes12

Grammar and Translation12

Exercises13

参考译文14

Lesson 3 Understanding the World Wide Web16

Vocabula19

Phrases20

Notes20

Grammar and Translation20

Exercises22

参考译文23

Lesson 4 How does the Internet Work26

Vocabula30

Phrases31

Notes31

Grammar and Translation32

Exercises32

参考译文34

Unit 2 Foundations of Electronic Commerce39

Lesson 5 The Origins and Development of Electronic Commerce41

Vocabulary42

Phrases43

Notes43

Grammar and Translation44

Exercises45

参考译文46

Lesson 6 Definitions of Electronic Commerce47

Vocabulary48

Phrases49

Notes49

Grammar and Translation49

Exercises50

参考译文51

Lesson 7 The Technological Foundations of Electronic Commerce52

Vocabulary54

Phrases54

Notes54

Grammar and Translation55

Exercises56

参考译文57

Lesson 8 Business Models of Electronic Commerce58

Vocabulary60

Phrases61

Notes61

Grammar and Translation61

Exercises62

参考译文63

Unit 3 The Internet Marketing67

Lesson 9 How to Start an Internet Marketing with Web69

Vocabulary70

Phrases71

Notes71

Grammar and Translation72

Exercises72

参考译文73

Lesson 10 About E-marketing Strategies74

Vocabulary76

Phrases76

Notes77

Grammar and Translation77

Exercises79

参考译文80

Lesson 11 The Method of Permission E-mail Marketing81

Vocabulary82

Phrases83

Notes83

Grammar and Translation84

Exercises85

参考译文86

Lesson 12 What is Banner Ad87

Vocabulary89

Phrases89

Notes89

Grammar and Translation90

Exercises91

参考译文92

Unit 4 The Internet Web Site95

Lesson 13 How to Built a Website97

Vocabulary99

Phrases100

Notes100

Grammar and Translation100

Exercises102

参考译文103

Lesson 14 Online Publishing， E-books and Blogging105

Vocabulary108

Phrases109

Notes109

Grammar and Translation109

Exercises110

参考译文111

Lesson 15 The Promotion and Maintenance of a Website113

Vocabulary116

Phrases116

Notes116

Grammar and Translation117

Exercises118

参考译文119

Lesson 16 It Takes More than Technology121

Vocabulary124

Phrases124

Notes125

Grammar and Translation126

Exercises127

参考译文128

Unit 5 Enterprise E-commerce131

Lesson 17 A Case of Business-to-Business EC133

Vocabulary135

Phrases136

Notes136

Grammar and Translation137

Exercises137

参考译文139

Lesson 18 The Supply Chain and EDI141

Vocabulary144

Phrases145

Notes145

Grammar and Translation146

Exercises146

参考译文147

Lesson 19 Logistics in E-commerce Age150

Vocabulary153

Phrases154

Notes154

Grammar and Translation154

Exercises155

参考译文157

Lesson 20 What is ERP159

Vocabulary160

Phrases161

Notes161

Grammar and Translation162

Exercises163

参考译文164

Unit 6 Security Technology of E-commerce167

Lesson 21 Firewall169

Vocabulary171

Phrases172

Notes172

Grammar and Translation172

Exercises173

参考译文174

Lesson 22 Security Schemes in Electronic Payment Systems176

Vocabulary180

Phrases180

Notes181

Grammar and Translation181

Exercises182

参考译文183

Lesson 23 SSL Server Certificates186

Vocabulary189

Phrases190

Notes190

Grammar and Translation190

Exercises192

参考译文193

Lesson 24 Secure Electronic Transaction （SET）195

Vocabulary197

Phrases198

Notes198

Grammar and Translation199

Exercises201

参考译文202

Unit 7 E-commerce Law205

Lesson 25 The ABC’s of Website Law207

Vocabulary212

Phrases213

Notes213

Grammar and Translation213

Exercises215

参考译文216

Lesson 26 Electronic Signatures in Global and National Commerce Act220

Vocabulary224

Phrases224

Notes225

Grammar and Translation225

Exercises228

参考译文229

Lesson 27 Tax Issues in Electronic Commerce231

Vocabulary234

Phrases235

Notes235

Grammar and Translation236

Exercises237

参考译文238

模拟试题241

参考答案249

参考文献251