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环球商务英语 第1册【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

环球商务英语 第1册
  • 商务英语课程组编 著
  • 出版社： 北京：中央广播电视大学出版社
  • ISBN：7304020563
  • 出版时间：2001
  • 标注页数：337页
  • 文件大小：129MB
  • 文件页数：348页
  • 主题词：商务英语

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图书目录

Module 1 Change and the company1

Unit 1 How companies operate2

Session 1 Dutton Engineering2

Session 2 The structure of organisations5

Session 3 Successful products10

Unit 2 Responding to change13

Session 4 People and change13

Session 5 Describing trends16

Session 6 The global market21

Unit 3 Ways of working25

Session 7 Telecommuting25

Session 8 Working with regulations28

Session 9 Working in cyberspace31

Unit 4 Pronunciation and review36

Session 10 Pronunciation36

Session 11 Review37

Session 12 Communicative activities40

Answers44

Module 2 The customer53

Unit 1 Customer service54

Session 1 Planning improvements to customer service54

Session 2 Formulating customer service policy58

Session 3 Briefing staff about customer policy63

Unit 2 Customer feedback66

Session 4 Finding out what customers think-1 Face-to-face interviews66

Session 5 Finding out what customers think-2 On the telephone70

Session 6 Finding out what customers think-3 Written questionnaires74

Session 7 What is Total Quality Management?78

Unit 3 Total Quality Management78

Session 8 Who is involved in Total Quality Management?81

Session 9 How is Total Quality Management managed?85

Unit 4 Pronunciation and review90

Session 10 Pronunciation90

Session 11 Review94

Session 12 Communicative activities96

Answers101

Module 3 Finance115

Session 1 Finance-the basics116

Unit 1 Financial awareness116

Session 2 Cash-flow problems122

Session 3 The profit and loss account126

Unit 2 Finance in practice132

Session 4 Stagecoach-the background132

Session 5 Business success and failure at Stagecoach136

Session 6 Giving a financial presentation140

Unit 3 Setting up in business145

Session 7 The business plan:what you need for success145

Session 8 Planning and risk assessment150

Session 9 Failure,cash-flow problems and starting again155

Unit 4 Pronunciation and review159

Session 10 Pronunciation159

Session 11 Review160

Session 12 Communicative activities163

Answers168

Module 4 A new product183

Unit 1 What do people want?184

Session 1 Talking about products184

Session 2 Focus groups188

Session 3 Market research reports193

Unit 2 Team spirit198

Session 4 Teamwork198

Session 5 Arranging meetings202

Session 6 Allocating tasks207

Unit 3 Promoting your product212

Session 7 Product promotions212

Session 8 Another example of product innovation217

Session 9 Promoting a product internally and externally220

Unit 4 Pronunciation and review226

Session 10 Pronunciation226

Session 11 Review227

Session 12 Communicative activities230

Answers235

Transcript251

Self-Assessment299

Glossary331

Acknowledgements337

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