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商务英语导学与实践【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

秦伟著
出版社：上海：上海交通大学出版社
ISBN：9787313190734
出版时间：2018
标注页数：183页
文件大小：22MB
文件页数：191页
主题词：商务－英语－高等学校－教学参考资料

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图书目录

Unit 1 Job Interview1

Part Ⅰ Detailed Studies of the Texts1

Text A Tips for Acing a Job Interview1

Text B Bad Job Interviews： What Went Wrong？5

Part Ⅱ Reading Exercises10

Part Ⅲ Business Translation16

Part Ⅳ Business Writing17

Part Ⅴ Listening Practices18

Unit 2 Business Etiquette19

Part Ⅰ Detailed Studies of the Texts19

Text A Business Etiquette for Corporate Events19

Text B How to Master Business Etiquette in New Zealand24

Part Ⅱ Reading Exercises27

Part Ⅲ Business Translation32

Part Ⅳ Business Writing35

Part Ⅴ Listening Practices36

Unit 3 Business Travel38

Part Ⅰ Detailed Studies of the Texts38

Text A How to Organize a Travel Itinerary38

Text B International Business Travel—Dos and Don’ts41

Part Ⅱ Reading Exercises45

Part Ⅲ Business Translation52

Part Ⅳ Business Writing55

Part Ⅴ Listening Practices56

Unit 4 Business Meeting59

Part Ⅰ Detailed Studies of the Texts59

Text A How to Write an Agenda for a Meeting59

Text B Running Business Meetings65

Part Ⅱ Reading Exercises70

Part Ⅲ Business Translation76

Part Ⅳ Business Writing78

Part Ⅴ Listening Practices79

Unit 5 Product and Company Presentation81

Part Ⅰ Detailed Studies of the Texts81

Text A How to Create a Powerful Sales Presentation81

Text B The Perfect Presentation： Materials87

Part Ⅱ Reading Exercises90

Part Ⅲ Business Translation96

Part Ⅳ Business Writing97

Part Ⅴ Listening Practices99

Unit 6 Sales and Marketing100

Part Ⅰ Detailed Studies of the Texts100

Text A What Is the Difference Between Marketing and Sales？100

Text B Powerful Content Marketing Stories106

Part Ⅱ Reading Exercises110

Part Ⅲ Business Translation118

Part Ⅳ Business Writing121

Part Ⅴ Listening Practices124

Unit 7 Business Negotiation125

Part Ⅰ Detailed Studies of the Texts125

Text A How to Negotiate a Job Offer125

Text B How to Know When You Should Walk Away from a Negotiation131

Part Ⅱ Reading Exercises135

Part Ⅲ Business Translation143

Part Ⅳ Business Writing145

Part Ⅴ Listening Practices148

Unit 8 Business Culture149

Part Ⅰ Detailed Studies of the Texts149

Text A Culture Is a Firing Offense149

Text B Doing Business in Canada154

Part Ⅱ Reading Exercises159

Part Ⅲ Business Translation166

Part Ⅳ Business Writing167

Part Ⅴ Listening Practices169

参考答案171

参考文献182