图书介绍

THE FUNDAMENTALS OF DESIGN MANAGEMENT【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

著
出版社： AVA PUBLISHING SA
ISBN：9782940411078
出版时间：2010
标注页数：208页
文件大小：44MB
文件页数：210页
主题词：

PDF下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快]温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页直链下载[便捷但速度慢] [在线试读本书] [在线获取解压码]

点击复制MD5值：208e6d97c353f0327f065d3355be80ca

下载说明

THE FUNDAMENTALS OF DESIGN MANAGEMENTPDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

点击复制85GB完整离线版磁力链接到迅雷FDM等BT下载工具进行下载详情点击-查看共享计划

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数要大于标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

图书目录

How to get the most out of this book6

Introduction8

1 Design in context10

Design and business cultures12

Finance, technology and law14

Society, politics and environment16

Market demands and user needs18

Design audits, briefs and proposals20

People26

Projects30

Products and services34

2 Design overview38

The power of design40

Design and society42

Design projects44

The design process46

Design skills48

Design planning50

Project management52

Design success54

Case study56

Legible London: a new way of walking in the UK's capital city56

Contextual perspectives62

Sorena Veerman62

Wen-Long Chen64

Dr Miles Park66

3 Management overview68

Economics70

Business and enterprise74

The management process78

Business and enterprise planning82

Management practice86

Business administration90

Business success92

Case study94

MAS Holdings: enterprising ethical retailing94

Contextual perspectives100

Ruedi Alexander Müller-Beyeler100

Joshua L.Cohen102

Kevin McCullagh104

4 Accounting and finance106

The financial organisation108

Financial accounting110

Financial reporting112

Management accounting114

Measuring performance120

Measuring value in design122

Case study126

Phelophepa Healthcare Train: delivering value126

Contextual perspectives130

Philip Goad130

Thomas Lockwood132

Krzyzst of Bielski134

5 Marketing and brand communication136

Users, customers and markets138

Understanding production and consumption140

Marketing144

Marketing communications148

Branding150

Brand communications152

Vision, values and brands154

Case study156

Zipcar: the vision driving the world's largest car sharing club156

Contextual perspectives Robert Malcolm160

Naoko Iida162

Audrey Arbeeny164

6 Design and innovation166

Design, management and innovation168

Design-driven innovation170

Brand-driven innovation172

Design management for corporations174

Design management for small to medium enterprises180

Case study182

Philips Design: design for a sustainable society182

Contextual perspectives Matt Barthelemy188

Sonja Dahl190

Simon May192

Conclusion194

Glossary195

Bibliography and resources196

Picture credits198

Acknowledgements199

Working with ethics201