剑桥商务英语初级阅读、写作辅导【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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剑桥商务英语考试初级阅读部分1

Introduction to BEC Prelimiary Reading(BEC初级阅读简介)2

Unit 1 The Nature of Business（商业的性质）4

1.6 Company Logos公司标志13

2.2 How Decision Makers Function Differently in Large and Small Businesses？ 大公司与小公司的决策人有何不同？13

2.2 How Decision Makers Function Differently in Large and Small Businesses？ 大公司与小公司的决策人有何不同？13

2.2 How Decision Makers Function Differently in Large and Small Businesses？ 大公司与小公司的决策人有何不同？13

Unit 2 Decision Makers（商业决策人）13

2.2 How Decision Makers Function Differently in Large and Small Businesses？ 大公司与小公司的决策人有何不同？13

1.5 Advertising广告13

1.4 Company Profile:BP公司掠影：BP股票上市公司13

1.3 Women-owned Businesses女老板公司13

1.2 The Nature of Business商业的性质13

1.1 Lead-in Question启发问题13

2.1 Lead-in Question启发问题23

2.3 What is the Difference Between a Manager and a Leader？经理和领导有何不同？23

2.4 Personal Profile:Jack Welch人物掠影：杰克·韦尔奇23

2.5 Advertising广告23

2.6 CEOs首席执行官们23

2.2 How Decision Makers Function Differently in Large and Small Businesses？ 大公司与小公司的决策人有何不同？Unit 3 The Three Primary Business Sectors（三大主要产业）23

Unit 4 Marketing（市场营销）32

3.6 Company Logos公司标志32

4.3 Nielsen:China's Ad Market to be World No.2 by 2010尼尔森调查显示中国广告市场到2010年将排行全球第二32

4.3 Nielsen:China's Ad Market to be World No.2 by 2010尼尔森调查显示中国广告市场到2010年将排行全球第二32

4.3 Nielsen:China's Ad Market to be World No.2 by 2010尼尔森调查显示中国广告市场到2010年将排行全球第二32

3.4 Company Profile:Motorola Inc．公司掠影：摩托罗拉公司32

3.3 Indonesia's Energy Revenue to Reach 9.4 Billion Dollars印度尼西亚的能源收入达94亿美元32

3.2 The Three Primary Business Sectors三大主要产业32

3.1 Lead-in Question启发问题32

3.5 Advertising广告32

4.1 Lead-in Question启发问题40

4.2 Market Marketing市场与市场营销40

4.4 Company Profile:Wal-Mart公司掠影：沃尔玛40

4.5 Advertising广告40

4.6 Signs标志40

4.3 Nielsen:China's Ad Market to be World No.2 by 2010尼尔森调查显示中国广告市场到2010年将排行全球第二Unit 5 Advertising（广告）40

5.4 Company Profile:Ogilvy China公司掠影：奥美中国48

Unit 6 Human Resources Management（人力资源管理）48

5.5 Advertising广告48

5.2 Advertising广告的由来48

5.1 Lead-in Question启发问题48

5.3 Web Ads Getting“In Your Face” 网上广告“扑面而来”48

6.4 Company Profile:Hewitt Associates公司掠影：翰威特咨询公司56

6.5 Advertising广告56

Unit 7 Meeting and Conference（会议）56

6.3“Gray-collar”Group Debuts “灰领”登场56

6.2 What is Human Resources Management什么是人力资源管理56

6.1 Lead-in Question启发问题56

7.1 Lead-in Question启发问题63

7.2 Sample Format of a Meeting会议的模式63

7.3 Different Types of Meetings不同的会议类型63

7.4 Company Profile:The Online Chinese Export Commodities Fair公司掠影：在线的中国出口商品交易会63

7.5 Advertising广告63

7.6 Company Logos公司标志63

Unit 8 Information Technology（信息技术）63

8.6 Company Logos公司标志71

8.5 Advertising广告71

Answer Key（参考答案）71

8.1 Lead-in Question启发问题71

8.4 Company Profile:Cisco Systems,Inc．公司掠影：思科系统公司71

8.3 A Brief History of the ICT Industry in China中国信息通讯技术行业简述71

8.2 The U.S.Information Technology Industry:A Brief Overview美国信息技术行业：概述71

Sample Test 1（样题1）75

Answer Key（样题1答案）82

Sample Test 2（样题2）83

Answer Key（样题2答案）91

Sample Test 3样题392

Answer Key样题3答案100

剑桥商务英语考试初级写作部分101

Unit 1 The Layout and Structure of a Business Letter（商务信函的格式和构成）102

（2）Comparisons of the Different Written Forms of Writing几种不同写作形式的比较102

（1）Introduction of the Two Parts写作两部分之介绍102

Introduction to BEC Preliminary Writing(BEC初级写作简介)102

1.1 Letter Layout信的格式117

1.2 Elements of Business Letter商务信函的要素117

1.3 Differences Between English and Chinese in Business Writing英语与汉语在商务信件方面的差异117

1.4 Differences Between British English and American English in International Business英式英语与美语在国际商务方面的差异Unit 2 Basic Principles for Business Letters（商务信函的基本原则）117

2.1 Clarity清晰127

2.2 Conciseness简洁127

2.3 Positiveness肯定的态度127

2.4“You”Attitude为对方着想127

2.5 Courtesy礼貌127

Unit 3 Useful Expressions for Different Purposes（不同目的的表达法）127

3.7 Remind or Warn Someone of Something提醒某人对某事的注意136

3.8 To Tell What You Can or Can Not Do说明你所能做的和不能做的136

3.6 To Ask for Action or for Information请求对方采取行动或者要求提供信息136

3.9 How To End a Letter商业书信常用结束语136

Unit 4 Different Types of Business Writing（不同形式的商务信函）136

3.3 To Talk about Personal Ability叙述个人的能力136

3.4 To Express Apology表示道歉136

3.2 To Show Thanks英文书信中的致谢用语136

3.1 How to Open a Letter商业书信常用开头语136

3.5 To Tell Reasons表示原因136

4.5 Announcements告示149

Unit 5 Model Tests（模拟题）149

4.7 Application Letter求职信149

4.6 Acknowledgments and Confirmations通知与确认149

4.8 Five Common Invitation Letters五种常见的邀请信149

4.4 Appointments约定149

4.3 Letters of Introduction介绍信149

4.2 Letters of Enquiries and Replies to Enquiries询价信以及回复149

4.1 Memos and Faxes备忘录和传真149

5.1 Test One 第一套157

5.2 Test Two 第二套157

5.3 Test Three 第三套157

5.4 Test Four 第四套157

5.5 Test Five 第五套157

5.6 Test Six 第六套157

5.7 Test Seven 第七套157

5.8 Test Eight 第八套157

Reference Answers（参考答案）157

Reference Books（参考书目）162