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经贸英语文章选读【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

经贸英语文章选读
  • 董晓波主编；华黎，王辰诚，殷文婷，秦艺洢，周里静副主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787566302199
  • 出版时间：2011
  • 标注页数：262页
  • 文件大小：98MB
  • 文件页数：272页
  • 主题词：经济－英语－阅读教学－高等学校－教材

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图书目录

Unit 1 Starting a Business1

Text A Starting a Business:The Idea Phase1

Text B How to Launch a Business Abroad8

Supplementary Reading Can You Make It as an Entrepreneur?14

Unit 2 Advertising17

Text A Advertising Strategy17

Text B Three Things"Mad Men"Taught Us This Season25

Supplementary Reading 10 Differences between Advertising and Public Relations31

Unit 3 Marketing35

Text A Supporting Offline Campaign Launches with Online Marketing35

Text B Business Planning-Marketing Planning40

Supplementary Reading Standard Chartered Plans Major Chinese Expansion47

Unit 4 Training49

Text A Training Needs Assessment:A Must for Developing an Effective Training Program49

Text B Training the Trainer58

Supplementary Reading Ten Tips to Make Training Work64

Unit 5 Branding69

Text A The Golden Age of Branding Is Gone,But We Can Bring It Back69

Text B Building Your Brand and Keeping Your Job76

Supplementary Reading The Power of Branding84

Unit 6 Leadership89

Text A Lessons in Leadership89

Text B Leadership Is Prime:How Do You Measure Leadership Excellence?96

Supplementary Reading Leadership Lessons from India104

Unit 7 International Trade115

Text A An Introduction to International Trade115

Text B The Advantages of International Trade120

Supplementary Reading Barriers to International Trade124

Unit 8 Corporate Culture127

Text A What Is Corporate Culture?127

Text B Creating a Culture of Innovation134

Supplementary Reading Fortune Global 500—No.1 Walmart140

Unit 9 Management145

Text A Management Defined145

Text B What Does It Take to Become a Successful Leader?153

Supplementary Reading Management Style158

Unit 10 Business Ethics161

Text A Controversial Chemical Poses Challenge for Colgate-Palmolive161

Text B Ethical Lapse Costs Susan G.Komen Goodwill,Credibility168

Supplementary Reading Toyota Recall:Five Critical Lessons172

Unit 11 Trade Fairs177

Text A China Holds Large Trade Fairs with Hope despite Financial Crisis177

Text B Guangzhou Trade Fair181

Supplementary Reading China Upgrades Urumqi Trade Fair,Eyes Broader Eurasia Prosperity185

Unit 12 Electronic Commerce189

Text A The Corporate Responsibility Commitment189

Text B Alibaba Electronic Commerce Mansion Set up in China194

Supplementary Reading The UK's E-commerce Regulations197

Unit 13 Economic Crisis209

Text A The Great Depression209

Text B Global Economic Recovery Still in Jeopardy216

Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis223

Unit 14 Negotiation227

Text A How to Be a Good Negotiator227

Text B Silence:A Powerful Negotiation Tool232

Supplementary Reading Negotiating an Apartment Sublet238

Unit 15 Cultural Diversity243

Text A Cultural Diversity,IBM Style243

Text B Diversity——Is Corporate America on Board?252

Supplementary Reading What Is'Diversity in the Workplace?259

References 参考文献262

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