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演讲的艺术 中国版 英文【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

演讲的艺术 中国版 英文
  • (美)卢卡斯著 著
  • 出版社: 北京:外语教学与研究出版社
  • ISBN:9787560092393
  • 出版时间:2010
  • 标注页数:252页
  • 文件大小:76MB
  • 文件页数:297页
  • 主题词:演讲-语言艺术-高等学校-教材-英文

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图书目录

PART 1 INTRODUCTION TO PUBLIC SPEAKING2

CHAPTER 1 Speaking in Public2

The Power of Public Speaking3

The Tradition of Public Speaking5

Public Speaking and Intercultural Communicative Competence6

Public Speaking and Critical Thinking7

Public Speaking and Conversation8

Similarities Between Public Speaking and Conversation8

Differences Between Public Speaking and Conversation9

The Speech Communication Process10

Speaker10

Message10

Channel10

Listener11

Feedback11

Interference11

Situation12

The Speech Communication Process:Example with Commentary12

CHAPTER 2 Speaking Confidently and Ethically16

Becoming a Confident Speaker17

Nervousness Is Normal17

Dealing with Nervousness18

Being an Ethical Speaker23

Guidelines for Ethical Speaking24

Plagiarism26

CHAPTER 3 Giving Your First Speech32

Preparing Your Speech33

Developing the Speech33

Organizing the Speech34

Delivering Your Speech36

Speaking Extemporaneously36

Rehearsing the Speech37

Presenting the Speech38

Sample Speeches with Commentary38

PART 2 SPEECH PREPARATION:GETTING STARTED44

CHAPTER 4 Selecting a Topic and a Purpose44

Choosing a Topic45

Topics You Know a Lot About46

Topics You Want to Know More About46

Brainstorming for Topics46

Determining the General Purpose49

Determining the Specific Purpose49

Phrasing the Central Idea53

CHAPTER 5 Analyzing the Audience58

Audience-Centeredness59

The Psychology of Audiences60

Factors in Audience Analysis60

Size60

Physical Setting61

Demographic Traits62

Disposition Toward the Topic62

Disposition Toward the Speaker64

Disposition Toward the Occasion64

Getting Information About the Audience64

Adapting to the Audience67

Audience Adaptation Before the Speech67

Audience Adaptation During the Speech69

Audience Adaptation After the Speech69

CHAPTER 6 Supporting Your Ideas72

Examples73

Brief Examples73

Extended Examples74

Hypothetical Examples74

Tips for Using Examples75

Statistics76

Single Statistics76

Multiple Statistics77

Tips for Using Statistics77

Testimony79

Expert Testimony80

Peer Testimony80

Tips for Using Testimony80

Sample Speech with Commentary83

PART 3 SPEECH PREPARATION:ORGANIZING AND OUTLING88

CHAPTER 7 Organizing the Body of the Speech88

Main Points89

Strategic Order of Main Points90

Tips for Preparing Main Points95

Supporting Materials96

Connectives97

Transitions97

Internal Previews98

Internal Summaries98

Signposts99

CHAPTER 8 Beginning and Ending the Speech102

The Introduction103

Get Attention and Interest103

Create a Positive Relationship with the Audience108

Establish Credibility108

Preview the Body of the Speech109

Sample Introduction with Commentary110

Tips for the Introduction111

The Conclusion111

Signal the End of the Speech112

Reinforce the Central Idea113

Sample Conclusion with Commentary115

Tips for the Conclusion116

CHAPTER 9 Outlining the Speech118

The Preparation Outline119

Guidelines for the Preparation Outline119

Sample Preparation Outline with Commentary122

The Speaking Outline124

Guidelines for the Speaking Outline124

Sample Speaking Outline with Commentary126

PART 4 PRESENTING THE SPEECH130

CHAPTER 10 Using Language130

Using Language Accurately131

Using Language Clearly132

Use Familiar Words132

Choose Concrete Words133

Eliminate Clutter134

Using Language Vividly135

Imagery136

Rhythm137

Using Language Appropriately139

Appropriateness to the Occasion139

Appropriateness to the Audience140

Appropriateness to the Topic140

Appropriateness to the Speaker140

Using Language Inclusively141

CHAPTER 11 Delivering the Speech146

What Is Good Delivery?147

Methods of Delivery147

Reading from a Manuscript147

Reciting from Memory148

Speaking Impromptu148

Speaking Extemporaneously149

The Speaker's Voice150

Volume150

Pitch150

Rate150

Pauses151

Vocal Variety151

Pronunciation152

Articulation152

The Speaker's Body153

Personal Appearance153

Eye Contact154

Gestures154

Movement154

Practicing Delivery155

CHAPTER 12 Using Visual Aids160

Kinds of Visual Aids161

Objects and Models161

Photographs and Drawings161

Graphs162

Charts163

Video164

The Speaker164

PowerPoint165

Tips for Preparing Visual Aids166

Keep Visual Aids Simple166

Make Sure Visual Aids Are Large Enough167

Use Fonts That Are Easy to Read167

Use Color Effectively167

Tips for Presenting Visual Aids168

Display Visual Aids Where Listeners Can See Them168

Explain Visual Aids169

Avoid Passing Visual Aids Among the Audience169

Display Visual Aids Only While Discussing Them170

Talk to Your Audience,Not to Your Visual Aids170

Practice with Your Visual Aids170

Check the Room and Equipment170

Develop a Backup Plan171

Sample Speech with Commentary172

PART 5 VARIETIES OF PUBLIC SPEAKING176

CHAPTER 13 Speaking to Inform176

Types of Informative Speeches:Analysis and Organization177

Speeches About Objects177

Speeches About Processes179

Speeches About Events181

Speeches About Concepts182

Tips for Informative Speaking184

Don't Overestimate What the Audience Knows184

Don't Be Too Technical185

Personalize Your Ideas185

Avoid Abstractions186

Be Creative187

Sample Speech with Commentary187

CHAPTER 14 Speaking to Persuade192

The Psychology of Persuasion193

The Target Audience194

Persuasive Speeches on Questions of Fact195

Analyzing Questions of Fact195

Organizing Speeches on Questions of Fact196

Persuasive Speeches on Questions of Value197

Analyzing Questions of Value197

Organizing Speeches on Questions of Value198

Persuasive Speeches on Questions of Policy199

Types of Speeches on Questions of Policy199

Organizing Speeches on Questions of Policy200

Methods of Persuasion205

Building Credibility205

Using Evidence208

Reasoning209

Appealing to Emotions215

Sample Speech with Commentary216

CHAPTER 15 Speaking on Special Occasions222

Speeches of Introduction223

Speeches of Presentation225

Speeches of Acceptance226

Toasts227

Commemorative Speeches229

CHAPTER 16 Speaking in Competitions234

Competitions as Communication235

Prepared Speech236

Preparation and Presentation236

Creativity236

Sample Speech with Commentary237

Impromptu Speech239

Preparation and Presentation240

Developing a Fund of Knowledge240

Sample Speeches with Commentary242

Question-and-Answer Session243

Preparation and Presentation244

Sample Speech with Commentary245

Debate246

Strategies and Techniques246

Preparation and Practice248

Sample Speech with Commentary249

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