电子商务专业英语教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Unit 1 Electronic Commerce Theory1

Text A Overview of Electronic Commerce1

Exercises5

Text B Advantages and Disadvantages of Electronic Commerce6

Reading Materials10

IT Producing Industries—Hopeful Sighs in 200310

IT Producing Industries Weather the Recession and Recover Slowly10

Unit 2 Internet and Protocols12

Text A Computer Networks12

Exercises16

Text B The TCP／IP Protocol Suite17

Reading Materials21

A Nation Online： How Americans Are Expanding Their Use of the Internet21

Unit 3 Economics of Electronic Commerce23

Text A Interaction of Economics and E-Commerce23

Exercises27

Text B E-Commerce Changes the Economics of Research28

Reading Materials32

Online Marketing Basics32

Establishing a Web Presence32

Unit 4 Web Publishing34

Text A Online Publishing34

Exercises37

Text B Opportunities and Risks of Electronic Publishing38

Reading Materials42

Assessing the Need for an Online Store42

Unit 5 Logistics44

Text A Logistics in Electronic Commerce44

Exercises48

Text B The Logistics Gaps in China49

Reading Materials54

The First Step to Internet Marketing： Pick Something to Promote54

Step One： Pick Something to Promote54

Selling Stuff54

Collecting Leads55

Info to Collect55

Other Stuff You Can Achieve with Search Ads55

Unit 6 EDI and Its Application57

Text A Electronic Data Interchange （EDI）57

Exercises61

Text B EDI Adoption and EDI Maturity62

Reading Materials66

Ten Key Steps to Successfully Marketing Your Business Online66

Unit 7 Electronic Marketing Structure and Direct Marketing69

Text A Overview of Electronic Marketing Structure69

Exercises72

Text B Direct Marketing73

Reading Materials78

Internet Marketing and Customer Referrals78

Unit 8 SCM and Electronic Commerce80

Text A IT and Supply-Chain Management80

Exercises83

Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities85

Reading Materials89

A History of Logistics ／ Supply Chain Management89

Unit 9 Advertising Strategies92

Text A Advertising Methods on the Web92

Exercises96

Text B Advertisement Strategies97

Reading Materials101

How to Start Selling Online101

Unit 10 Security Issues in Electronic Commerce103

Text A Internet E-Commerce Security103

Exercises108

Text B Creating and Maintaining Brands on the Web109

Reading Materials113

E-Commerce Security： Fact or Fiction？113

Unit 11 Electronic Commerce Legislation115

Text A Legal Issues in E-Commerce115

Exercises119

Text B Secure Payment Protocols and Security Schemes120

Reading Materials125

How Does an Online Store Handle Credit Card Orders？125

Unit 12 Web Marketing126

Text A Web Marketing Strategies126

Exercises130

Text B Protection of Intellectual Property in Online Business131

Reading Materials135

Keyword Research135

Unit 13 Electronic Commerce and Information Economy137

Text A The Evolving Information Economy137

Exercises140

Text B The Information Economy and Competitive Advantage of Enterprises： A Value Chain Analysis141

Reading Materials146

E-Commerce in the Digital Economy146

Unit 14 Internet Finance148

Text A Crowdfunding148

Exercises155

Text B Crowdfunding： the Disruptor’s Disruptor155

Reading Materials161

Mobile Payment161

Unit 15 Electronic Commerce Trust167

Text A Role of Trust in E-Business Success167

Exercises171

Text B Designing Trust into Online Experiences172

Reading Materials177

Competing for Eyeballs by Branding177

Unit 16 Electronic Commerce Planning179

Text A Planning Electronic Commerce Initiatives179

Exercises182

Text B Managing Electronic Commerce Implementation183

Reading Materials187

How to Choose the Right E-Commerce System187

参考译文189

第1单元 课文A：电子商务概要189

第2单元 课文A：计算机网络191

第3单元 课文A：经济学和电子商务的互动193

第4单元 课文A：网络出版195

第5单元 课文A：电子商务中的物流197

第6单元 课文A：电子数据交换（EDI）199

第7单元 课文A：网络营销结构概述201

第8单元 课文A：信息技术与供应链管理203

第9单元 课文A：网络广告方法204

第10单元 课文A：电子商务网络安全206

第11单元 课文A：电子商务的法律问题209

第12单元 课文A：网络营销策略211

第13单元 课文A：持续发展的信息经济213

第14单元 课文A：众筹214

第15单元 课文A：信任在电子商务成功中的作用219

第16单元 课文A：规划电子商务行动221

练习参考答案224

参考文献241