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国际商务谈判【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

叶兴国，王立非总顾问；刘白玉总主编；王美玲，孔宪遂副总主编；刘白玉，王美玲，张艳玲主编；刘夏青，潘相阳，孔宪遂副主编；于翠红，王帅，包芳等编委著
出版社：北京：中国人民大学出版社
ISBN：9787300144689
出版时间：2011
标注页数：202页
文件大小：99MB
文件页数：211页
主题词：国际商务－商务谈判－英语－高等学校－教材

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图书目录

Chapter 11

Basic Theories for International Business Negotiation1

Section A ABB and Ford: Creating Value Through Cooperation in Negotiation1

SectionBWin-Win Negotiation6

Background Information15

Words and Expressions22

Exercises23

Chapter 227

Staffing Negotiation Teams27

Section A China's Win in the Negotiation with VW27

Section B What Determines the Success in Negotiation—A Case Study of Multiparty Negotiation29

Background Information33

Words and Expressions39

Exercises40

Chapter 343

Phases of International Business Negotiation43

Section A A Typical Negotiation on Sale with Chinese43

Section B Political Problems in Global Negotiations46

Background Information48

Words and Expressions59

Exercises61

Chapter 465

Negotiation Strategies and Tactics65

Section A Wisdom in Mind Is Better than Money in the Hand65

Section B Negotiation Strategy or JustTactics68

Background Information71

Words and Expressions80

Exercises83

Chapter 585

Types of International Business Negotiation85

Section A Long Live Price Negotiations85

Section B Enron's Indian Joint Venture Negotiation Debacle—A Case Study90

Background Information93

Words and Expressions105

Exercises108

Chapter 6111

Verbal and Nonverbal Communication Skills111

Section A Actions Speak Louder than Words111

Section B Smart Car Seller114

Background Information119

Words and Expressions130

Exercises132

Chapter 7135

InternationalBusiness Negotiation Etiquette135

Section A The Secret Weapon to Change Disadvantages into Advantages135

SectionBNegotiation Credibility Etiquette137

Background Information142

Words and Expressions158

Exercises159

Chapter 8163

Cross-Cultural Business Neaotiation163

ection A Forewarned isForearmed163

ection B Building T rust B3efore Heading to the Table with Japanese168

Background Information176

Words and Expressions183

Exercises185

Key to Exercises187

References201