跨国企业管理教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Chapter 1　Cross-boarder Management:Driving Forces for Going out跨国经营的驱动因素Introduction导读2

Ideas in Focus概念述要3

Voice of Practitioners实践者之声8

The Right Way to Go Global:An Interview with Whirlpool CEO David WhitwamInsights from Scholars学者之见14

When You Shouldn't Go Global23

Cases in Practice案例实践23

DataClear:Go Global or Not30

Buzz-In各抒己见30

Chapter 2 The Environment Challenges:Responding to the Diverse Forces Simultaneously外部环境的挑战：和风细雨 四通八达Introduction导读32

Ideas in Focus概念述要33

Voice of Practitioners实践者之声45

How to Win Friends and Influence in China without Paying for Them48

Insights from Scholars学者之见48

Multinationals on Trial58

Cases in Practice案例实践58

Oxford Instrument in China61

Buzz-In各抒己见61

Chapter 3 The Competitive Challenges:Reinforcing the Building Blocks for Worldwide Advantages竞争的挑战：建立优势 奠定竞争基石Introduction导读64

Ideas in Focus概念述要65

Voice of Practitioners实践者之声71

The Road to Global Readiness:Why companies in developing nations need to hone their skills against local rivals?Insights from Scholars学者之见74

How Global Companies Win out82

Cases in Practice案例实践82

Can Anything Stop Toyota?90

An inside look at how it's reinventing the auto industry90

Buzz-In各抒己见90

Chapter 4 The Collaborative Challenges:Creating Wealth through Working with Others合作的挑战：借力联手 创造财富Introduction导读92

Ideas in Focus概念述要93

Voice of Practitioners实践者之声99

Friend?Foe?Both?109

The confusing world of corporate alliances109

Insights from Scholars学者之见109

Collaborate with Your Competitors and Win117

Cases in Practice案例实践117

Wahaha vs.Danone122

Buzz-In各抒己见122

Chapter 5 The Organizational Challenges:Searching for the Right Structural Fit组织的挑战：寻求匹配的组织架构Introductions导读124

Ideas in Focus概念述要125

Voice of Practitioners实践者之声137

Leading Organizational Change:An Interview with the CEO of P＆G147

Insights from Scholars学者之见147

Small or Big:This Is a Question151

Cases in Practice案例实践151

Globalization:Restructuring Citigroup Credit Card153

Buzz-In各抒己见153

Chapter 6 The Management Challenges:Ensuring Continual Renewal管理的挑战：成事在人 持续创新Introduction导读156

Ideas in Focus概念述要157

Voice of Practitioners实践者之声166

Zhang Ruimin on Raising Haier176

Insights from Scholars学者之见176

International Management Development186

Cases in Practice案例实践186

Avon in Global Markets:Managing and Developing a Global Workforce190

Buzz-In各抒己见190

Chapter 7 The Ethical Challenges:Being a Good Corporate Citizen伦理的挑战：优秀的企业公民Introduction导读192

Ideas in Focus概念述要193

Voice of Practitioners实践者之声201

A Big Stage for Small Loans:Muhammad Yunus hopes to use his newfound status to get world governments behind microfinanceInsights from Scholars学者之见204

The Ethical Mind:A Conversation with Psychologist Howard Gardner214

Cases in Practice案例实践214

Is The Body Shop an Ethical Business?217

Buzz-In各抒己见217

Chapter 8 The Future Challenges:The Evolving Multinationals未来的挑战：跨国企业的演进Introduction导读220

Ideas in Focus概念述要221

Voice of Practitioners实践者之声237

Google's View on the Future of Business:An Interview with CEO Eric SchmidtInsights from Scholars学者之见245

The Future of the Multinational Enterprise in Retrospect and in ProspectCases in Practice案例实践251

Boarders Are So 20th Century:High-tech transnationals take"stateless"to the next levelBuzz-In各抒己见254

附录1　重要网站信息255

附录2　近年进入500强的中国企业名单256

参考文献257