图书介绍

会展英语【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

雷兵，杨晓梅主编；黄妍妍，何淼副主编著
出版社：大连：东北财经大学出版社
ISBN：9787565410574
出版时间：2013
标注页数：194页
文件大小：31MB
文件页数：205页
主题词：展览会－英语－高等职业教育－教材

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图书目录

Unit1 Preparation for Exhibition（展前）3

Lesson One Brief Introductio to Conventions and Exhibitions3

Section One：Lead in3

Section Two：Speak and Act4

Section Three：Intensive Reading8

Section Four：Read M ore12

Lesson Two Planning the Exhibi tion13

Section One：Lead in13

Section Two：Speak and Act14

Section Three：Intensive Reading18

Section Four：Read More22

Lesson Three Exhibition Marketing23

Section One：Lead in23

Section Two：Speak and Act24

Section Three：Intensive Reading28

Section Four：Read More32

Lesson Four Invitatio34

Section One：Lead in34

Section Two：Speak and Act35

Section Three：Intensive Reading40

Section Four：Read More43

Unit2 At the Exhibition（展中）47

Lesson One Receiving Clients47

Section One：Lead in47

Section Two：Speak and Act48

Section Three：Intensive Reading52

Section Four：Read More56

Lesson Two Sales Presentation57

Section One：Lead in57

Section Two：Speak and Act58

Section Three：Intensive Reading63

Section Four：Read More67

Lesson Three Business Negotiation68

Section One：Lead in68

Section Two：Speak and Act68

Section Three：Intensive Reading74

Section Four：Read More77

Lesson Four Signing a Contract78

Section One：Lead in78

Section Two：Speak and Act79

Section Three：Intensive Reading83

Section Four：Read More86

Lesson Five Organizing Activities87

Section One：Lead in87

Section Two：Speak and Act87

Section Three：Intensive Reading92

Section Four：Read More95

Unit3 Exhibition Follow-Up（展后）99

Lesson One Follow-up Businesses99

Section One：Lead in99

Section Two：Speak and Act100

Section Three：Intensive Reading103

Section Four：Read More106

Lesson Two Exhibition Results Analysis108

Section One：Lead in108

Section Two：Speak and Act108

Section Three：Intensive Reading112

Section Four：Read More116

Unit4 Convention（会议）121

Lesson One Booking a Meeting121

Section One：Lead in121

Section Two：Speak and Act121

Section Three：Intensive Reading125

Section Four：Read More130

Lesson Two Preparation for International Convention132

Section One：Lead in132

Section Two：Speak and Act133

Section Three：Intensive Reading137

Section Four：Read More141

Lesson Three Opening and Closing Ceremony143

Section One：Lead in143

Section Two：Speak and Act144

Section Three：Intensive Reading148

Section Four：Read More151

Lesson Four Notice153

Section One：Lead in153

Section Two：Speak and Act154

Section Three：Intensive Reading157

Section Four：Read More160

附录1 主要国际会议、展览行业组织162

附录2 会展词汇与术语164

主要参考文献172

练习参考答案174