国际公关 英汉双语版=International public relations【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

国际公关 英汉双语版=International public relationsPDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Chapter 1 Introduction and Framework of the Book国际公关绪论1

1.1 Basic Knowledge基础知识2

1.1.1 Definition定义2

1.1.2 Features属性3

1.1.3 Elements要素4

1.1.4 Development发展5

1.1.5 Practice实施6

1.1.6 Theme Activities专题活动8

1.2 Bilingual Case Studies双语案例11

1.2.1 Chilean Mining Accident PR11

1.2.2 杭州城市品牌国际公关15

1.3 Further Reading拓展阅读17

1.3.1 Disneyland Resort IPR Campaign17

1.3.2 麦当劳“3.1 5”事件公关20

1.4 Simulation情景模拟22

1.4.1 “International IT Hub” PR22

1.4.2 含氯可乐事件公关23

Exercises本章练习题24

Chapter 2 International Public Relations of Nation国家公关30

2.1 Basic Knowledge基础知识31

2.1.1 Defiinition定义31

2.1.2 Features属性31

2.1.3 Classification分类33

2.1.4 Evolution演变35

2.1.5 Practice实施37

2.1.6 Public Relations Planning公关策划40

2.2 Bilingual Case Studies双语案例42

2.2.1 “9.1 1”Incident PR42

2.2.2 创意英国公关46

2.3 Further Reading拓展阅读48

2.3.1 Maldives’Underwater Cabinet Meeting48

2.3.2 MH370事件公关52

2.4 Simulation情景模拟55

2.4.1 Chernobyl Disaster PR55

2.4.2 墨西哥形象公关56

Exercises本章练习题57

Chapter 3 International Public Relations of Local Government地方政府国际公关64

3.1 Basic Knowledge基础知识65

3.1.1 Defiinition定义65

3.1.2 Features属性66

3.1.3 Classifiication分类67

3.1.4 Evolution演变68

3.1.5 Practice实施69

3.1.6 Games and Competitions赛事申办70

3.2 Bilingual Case Studies双语案例73

3.2.1 Brazil World Cup PR73

3.2.2 汶川地震公关76

3.3 Further Reading拓展阅读78

3.3.1 Hurricane Katrina PR78

3.3.2 2011年西安世界园艺博览会81

3.4 Simulation情景模拟83

3.4.1 Paris Hijacking83

3.4.2 第x届潍坊国际风筝节85

Exercises本章练习题86

Chapter 4 International Public Relations of Intergovernmental Organization政府间国际组织国际公关91

4.1 Basic Knowledge基础知识92

4.1.1 Defiinition定义92

4.1.2 Features属性92

4.1.3 Classifiication分类94

4.1.4 Practice实施97

4.1.5 International Meeting国际会议98

4.2 Bilingual Case Stuides双语案例100

4.2.1 World Health Day Campaign100

4.2.2 马德里“3.1 1”事件公关104

4.3 Further Reading拓展阅读107

4.3.1 UN Oil-for-Food Scandal PR107

4.3.2 2014 APEC峰会公关111

4.4 Simulation情景模拟113

4.4.1 IMF Scandal PR113

4.4.2 第X届东盟首脑会议公关114

Exercises本章练习题116

Chapter 5 International Public Relations of Non-Governmental Organizations非政府间国际组织国际公关120

5.1 Basic Knowledge基础知识121

5.1.1 Defiinition定义121

5.1.2 Characteristics特征124

5.1.3 Objective目标125

5.1.4 Principles原则126

5.1.5 Practice实施127

5.1.6 Fund Raising募集资金129

5.2 Bilingual Case Studies双语案例132

5.2.1 WWF Giant Panda Conservation PR132

5.2.2 国际奥委会盐湖城丑闻公关135

5.3 Further Reading拓展阅读137

5.3.1 Sanishop PR137

5.3.2 绿色和平组织“我是一棵树”公关139

5.4 Simulation情景模拟141

5.4.1 FIFA Corruption Crisis PR141

5.4.2 “地球一小时”公关143

Exercises本章练习题144

Chapter 6 Public Relations of Foreign Transnational Corporations外国跨国企业国际公关148

6.1 Basic Knowledge基础知识149

6.1.1 Defiinition定义151

6.1.2 Types of Company分类151

6.1.3 Objectives目标152

6.1.4 Evolution of PR for Foreign TNCs演变155

6.1.5 Methods方法156

6.1.6 Corporate Social Responsibility企业社会责任157

6.2 Bilingual Case Studies双语案例160

6.2.1 Nestle：The Baby Killer？160

6.2.2 联邦快递公关164

6.3 Further Reading拓展阅读168

6.3.1 Shell and Its Environmental Issues168

6.3.2 “速成鸡”事件公关171

6.4 Simulation情景模拟174

6.4.1 “BP Oil Spill” Issue174

6.4.2 宜家：为大众创造美好的生活176

Exercises本章练习题177

Chapter 7 International Public Relations of China Transnational Corporation中国跨国企业国际公关181

7.1 Basic Knowledge基础知识182

7.1.1 Defiinition定义182

7.1.2 Features属性183

7.1.3 Classifiication分类184

7.1.4 Evolution演变186

7.1.5 Practice实施187

7.1.6 PR Advertising公关广告189

7.2 Bilingual Case Studies双语案例190

7.2.1 Haier Branding Strategy190

7.2.2 “大白兔”甲醛危机公关194

7.3 Further Reading拓展阅读197

7.3.1 Sany Group Sued Barak Obama197

7.3.2 阿里巴巴美国IPO上市公关200

7.4 Simulation情景模拟203

7.4.1 WeChat PR203

7.4.2 华为芭蕾舞鞋广告204

Exercises本章练习题206

Chapter 8 International Public Relations of Public Figures公众人物国际公关209

8.1 Basic Knowledge基础知识210

8.1.1 Definition定义210

8.1.2 Features属性211

8.1.3 Classifiication分类212

8.1.4 Evolution演变213

8.1.5 Practice实施215

8.1.6 Public Speech公关演讲216

8.2 Bilingual Case Studies双语案例217

8.2.1 Putin’s Hard-Man Image217

8.2.2 刘翔退赛危机公关221

8.3 Further Reading拓展阅读224

8.3.1 Lewinsky Scandal PR224

8.3.2 陈光标慈善公关228

8.4 Simulation情景模拟230

8.4.1 Jolie’s Breast Surgery PR230

8.4.2 名人吸毒危机公关232

Exercises本章练习题234

Chapter 9 International Public Relations of Ordinary Figure普通人物国际公关238

9.1 Basic Knowledge基础知识239

9.1.1 Defiinition定义239

9.1.2 Nature属性241

9.1.3 Classifiication分类243

9.1.4 Evolution演变243

9.1.5 Process of Practice实施过程246

9.1.6 Interpersonal Relationship人际交往能力248

9.2 Bilingual Case Studies双语案例250

9.2.1 David Chang： The Road to Fame250

9.2.2 “布鞋院士”李小文253

9.3 Further Reading拓展阅读256

9.3.1 Luxor Temple Carving Issue PR256

9.3.2 斯诺登：“棱镜门”前后的系列公关259

9.4 Simulation情景模拟261

9.4.1 Jiang’s Kiss in the Airport261

9.4.2 请吃切糕：大学生最可爱的危机公关263

Exercises本章练习题264

参考答案268

英文参考文献276

中文参考文献280