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管理沟通理论与实践教程 英文版【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】
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- Zhang Chunyang…等编著 著
- 出版社: 广州:华南理工大学出版社
- ISBN:9787562331964
- 出版时间:2009
- 标注页数:225页
- 文件大小:58MB
- 文件页数:237页
- 主题词:管理学-高等学校-教材-英文
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图书目录
Chapter 1 Role of Communication in Business Organizations1
1.1 Warm-up Exercise1
1.2 Key Concepts2
1.2.1 What Is Managerial Communication3
1.2.2 Overview of Theories in Managerial Communication3
1.2.3 Types of Communication15
1.3 Chapter Review19
1.4 Application:The Crisis of an Insurance Company22
Chapter 2 The Managerial Communication Process26
2.1 Warm-up Exercise26
2.2 Key Concepts27
2.2.1 Levels of Managerial Communication27
2.2.2 Basic Elements of Communication30
2.2.3 Basic Communication Principles34
2.2.4 Managerial Communication and Organizational Socialization36
2.2.5 Barriers to Effective Communication47
2.2.6 Strategies for Effective Communication50
2.3 Chapter Review52
2.4 Application:The Dilemma of a Female Colleague55
Chapter 3 Intra-organizational Communication59
3.1 Warm-up Exercise59
3.2 Key Concepts60
3.2.1 Definition of Intra-organizational Communication60
3.2.2 Communication Flows and Networks in an Organization61
3.2.3 Barriers to Effective Internal Communication69
3.2.4 Improving Internal Communication70
3.3 Chapter Review73
3.4 Application:78
Ⅰ.A Division Manager's Issues78
Ⅱ.Christmas Orders79
Chapter 4 Inter-organizational Communication82
4.1 Warm-up Exercise82
4.2 Key Concepts83
4.2.1 Organizational Environment and Inter-organizational Communication83
4.2.2 Maintaining Good Inter-organizational Relationships84
4.2.3 Boosting Organizational Image86
4.2.4 Providing Customer Services88
4.3 Chapter Review91
4.4 Application:Singan Supermarket92
Chapter 5 Interpersonal Communication96
5.1 Warm-up Exercise96
5.2 Key Concepts97
5.2.1 Definition of Interpersonal Communication97
5.2.2 Issues in Interpersonal Communication99
5.2.3 Communication and Conflict105
5.2.4 Strategies for Building Harmonious Workplace Relationships108
5.3 Chapter Review114
5.4 Application:Yuri's Dilemma117
Chapter 6 Intercultural Communication121
6.1 Warm-up Exercise121
6.2 Key Concepts122
6.2.1 Intercultural and the Myths of Intercultural Communication122
6.2.2 What Is Culture124
6.2.3 Cultural Differences127
6.2.4 Characteristics of an Effective Intercultural Communicator132
6.3 Chapter Review134
6.4 Application:Expatriate Training Challenge139
Chapter 7 Managerial Listening146
7.1 Warm-up Exercise146
7.2 Key Concepts147
7.2.1 Benefits of Listening147
7.2.2 Barriers to Listening148
7.2.3 Techniques for Effective Listening150
7.3 Chapter Review152
7.4 Application:Listening-Skill Training Exercise155
Chapter 8 Memos162
8.1 Warm-up Exercise162
8.2 Key Concepts163
8.2. 1 Memos vs Leuers163
8.2.2 What Is a Good Memo165
8.2.3 Writing Process169
8.2.4 A Memo Model170
8.3 Chapter Review171
8.4 Application:Memo Writing Exercises174
Chapter 9 Reports176
9.1 Warm-up Exercise176
9.2 Key Concepts177
9.2.1 Types of Repots177
9.2.2 Rules for Writing a Report179
9.2.3 Elements of Memo Repots182
9.2.4 Elements of Formal Reports183
9.3 Chapter Review187
9.4 Application:Report Writing Exercises189
Chapter 10 Oral Presentations192
10.1 Warm-up Exercise192
10.2 Key Concepts193
10.2.1 Presentation Problems193
10.2.2 Preparing a Presentation194
10.2.3 Delivering Presentations199
10.3 Chapter Review200
10.4 Application:Haier Group202
Chapter 11 Conducting Interviews204
11.1 Warm-up Exercise204
11.2 Key Concepts205
11.2.1 What Is Interviewing205
11.2.2 Barriers in the Interview Process207
11.2.3 Effective Interviewing on the Part of Interviewer211
11.2.4 Effective Interviewing on the Part of Interviewee215
11.3 Chapter Review218
11.4 Application:Tom Smith and His Interview222
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