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高等职业教育“十三五”规划教材 电子商务英语教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

高等职业教育“十三五”规划教材 电子商务英语教程
  • 李莹莹，杨雯娟主编 著
  • 出版社： 北京：中国轻工业出版社
  • ISBN：7518409341
  • 出版时间：2016
  • 标注页数：140页
  • 文件大小：29MB
  • 文件页数：152页
  • 主题词：

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图书目录

Chapter 1 Internet＆E-Commerce1

Part 1 Need to Know Everything's so Near and Smart1

Part 2 Further Study E-Commerce-Business Models9

Part 3 Super Links International E-Commerce Statistics13

E-Commerce:A Promoting for the Transformation and Upgrading of Chinese Economy17

Chapter 2 The Boom of E-Commerce21

Part 1 Need to Know Online Site Goes after Chinese in US on 11/1121

Part 2 Further Study Wanda Takes over E-Payment Company 99Bill29

Part 3 Super Links Alipay Targets Retailers with New Services32

Wal-Mart Makes Online Shopping Steps for Growth34

Chapter 3 Online Shopping36

Part 1 Need to Know Sales Report:2015 Thanksgiving Day,Black Friday,Cyber Monday36

Part 2 Further Study Boom of Online Market43

Part 3 Super Links Popular Black Friday and Cyber Monday Products Sold by Online Businesses44

B2B E-Commerce Growing:Becoming More Like B2C46

Chapter 4 Online Paying50

Part 1 Need to Know Alipay Being Used by 100 Million to Access Public-Sector Transactions50

Part 2 Further Study Alipay Study:Smartphones are Likely to Replace Wallets55

Part 3 Super Links WeChat Turns to"App Accounts"for Success57

China Sees Tremendous Growth in Mobile Payment Services58

Chapter 5 The Safety61

Part 1 Need to Know How to Shop Safely and Securely Online61

Part 2 Further Study Say No Streaking to Ensure Online Payment Security69

Part 3 Super Links E-Commerce-Security Systems72

Online Shopping Scams73

Chapter 6 Colorful Websites of Online Shops76

Part 1 Need to Know Hot-Sellers on eBay Taking up Space in Your Home76

Part 2 Further Study 5 Tips for Starting an E-Commerce Business83

Part 3 Super Links Shoppers Turn to Small Online Retailers for Unique,Hard-to-Find Items89

How do I Get More Traffic to My Website or Online Shops?92

Chapter 7 The Delivery of E-Commerce96

Part 1 Need to Know The Past Glory—the Case Study of kuaishubao.com96

Part 2 Further Study Is Two-Hour Delivery the Future of E-Commerce?Canadian E-Tailer Gives It a Try103

Part 3 Super Links The(Many)Benefits of Offering Free Shipping106

Drop Shipping:5 Tactics of Successful Retailers108

Chapter 8 Customer Service of E-Commerce112

Part 1 Need to Know What Customers Expect in the E-Commerce Age112

Part 2 Further Study Customer Service Best Practices:Making Social Media a Two-Way Conversation118

Part 3 Super Links 7 Blogging Tips to Increase Online Sales124

Impact of Reviews on Consumer Behavior126

附录一 参考答案129

附录二 电商常用专业术语释义139

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