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“1+1”实操商务英语教程 阅读 上【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

“1+1”实操商务英语教程 阅读 上
  • 许德金总主编 著
  • 出版社： 北京：首都经济贸易大学出版社
  • ISBN：9787563816996
  • 出版时间：2009
  • 标注页数：174页
  • 文件大小：46MB
  • 文件页数：186页
  • 主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Unit 1 Investment2

Text A Who's Afraid of Thinking for Themselves on Investments?2

Text B How Investment Scams Work8

Fast Reading Collapsing Investments on College Education14

Unit 2 Business Culture and Etiquette18

Text A Business Life Is No Breeze18

Text B Corporate Culture Shock Is a Big Deal25

Fast Reading Learn the Rules of Business Etiquette31

Unit 3 BIZ Negotiations36

Text A Planning and How to Negotiate36

Text B Do You Make These Negotiation Mistakes?42

Fast Reading The Negotiating Table47

Unit 4 Banking＆Finance52

Text A The Upcoming Battle for Asian Bank Deposits52

Text B Study Finds Web Antifraud Measure Ineffective58

Fast Reading Fed OKs American Express as a Bank Holding Company64

Unit 5 Human Resources Management70

Text A When Is an HR Department Necessary?70

Text B Leadership76

Fast Reading Game Changers82

Unit 6 Financial Crisis88

Text A Is Today's Economic Crisis Another Great Depression?88

Text B Coping with Financial Crisis95

Fast Reading Diagnosing Depression101

Unit 7 Brands and Branding106

Text A Lessons Learned from the Best Global Brands106

Text B Hoping for a Global Brand Made in China113

Fast reading Nokia's China Adventure—Blueprint for Brand Success118

Unit 8 Entrepreneurship122

Text A How Cynthia Rubio Turned an Idea into a Million Dollar Business122

Text B Husband and Wife Entrepreneurs130

Fast Reading How to Stay Motivated Working from Home136

Unit 9 Marketing142

Text A Your Seven-Step One-Day Marketing Plan142

Text B Dreamers:Got Ideas?149

Fast Reading Net Gen Transforms Marketing155

Unit 10 Product Quality and Safety160

Text A Chinese Consumers Like Safety,Too160

Text B Bottled Water vs.Tap Water167

Fass Reading Safety Starts with Temperture Control172

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