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商务英语综合教程 第2册【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

商务英语综合教程 第2册
  • 谢丹焰主编 著
  • 出版社： 北方交通大学出版社；清华大学出版社
  • ISBN：7810821334
  • 出版时间：2003
  • 标注页数：583页
  • 文件大小：25MB
  • 文件页数：593页
  • 主题词：商务－英语－高等学校－教材

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图书目录

Unit 1 Job Interviews1

Reading Ⅰ Making the Best of a Good Job1

Reading Ⅱ New Rules for Landing a Job:Interview Skills That Give You the Edge13

Extension22

Supplementary Reading33

Unit 2 Cultural Diversity39

Reading Ⅰ Outstanding Cultural Diversity Programs39

Reading Ⅱ Developing an Intercultural Training Program49

Extension58

Supplementary Reading66

Unit 3 Managers72

Reading Ⅰ Managers for the Twenty-first Century72

Reading Ⅱ Managerial Caricatures81

Extension90

Supplementary Reading100

Unit 4 Going Global107

Reading Ⅰ Birth of a Buzzword107

Reading Ⅱ Global Marketing into the Twenty-first Century118

Extension128

Supplementary Reading138

Unit 5 Fashion144

Reading Ⅰ New Economy Dressing for Success144

Reading Ⅱ Levi s Gold153

Extension162

Supplementary Reading171

Unit 6 Retailing177

Reading Ⅰ A Retailing Legend Is Born177

Reading Ⅱ Shopping Euphoria at the Somerset Collection187

Extension196

Supplementary Reading203

Unit 7 Advertisement210

Reading Ⅰ The Money in the Message210

Reading Ⅱ Advertising on the Web222

Extension230

Supplementary Reading240

Unit 8 Money246

Reading Ⅰ Will Cash Completely Vanish?246

Reading Ⅱ I Am a Dollar256

Extension267

Supplementary Reading275

Unit 9 Leadership281

Reading Ⅰ Characteristies and Traits of Effective Leaders281

Reading Ⅱ The Sensational Michael Dell of Dell Computer Corp.292

Extension301

Supplementary Reading308

Unit 10 Information Technology315

Reading Ⅰ What Makes Silicon Valley So Successful and Unique315

Reading Ⅱ A Brave New Web328

Extension340

Supplementary Reading347

Unit 11 Trademark354

Reading Ⅰ Trademark354

Reading Ⅱ A History of the John Deere Trademark365

Extension375

Supplementary Reading381

Unit 12 Markets388

Reading Ⅰ Flea Market388

Reading Ⅱ The Natural Market400

Extension409

Supplementary Reading417

Unit 13 Negotiations424

Reading Ⅰ A Cross-cultural Perspective of the Negotiations Process424

Reading Ⅱ Sacred Stalls435

Extension444

Supplementary Reading450

Unit 14 Successful Businesses457

Reading Ⅰ What Makes Sony Run457

Reading Ⅱ A New Deal at Hallmark Cards469

Extension480

Supplementary Reading494

Unit 15 Business Technology500

Reading Ⅰ Just Imagine:What Computers Can t Do?500

Reading Ⅱ I Am Cyborg511

Extension521

Supplementary Reading532

Appendix Ⅰ539

Appendix Ⅱ575

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