国际商务英语 商务理论、语言与实务【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Chapter 1 International Business?3

1、what Is Business?3

2、What Is International Business?3

3、The Scope of International Business Activitices4

4、International Risk6

5、On International Business law6

6、Commercial Credit7

7、On Management of International Business10

8、Brief Introduction to WTO11

Chapter 2 Business Organizations15

1、Introduction15

2、Sole Proprietorship15

3、general Partnership16

4、Limited Partnership18

5、Joint Stock Company18

6、Corporations19

2、wholesaling23

Chapter 3 Ways of Business23

1、Introduction23

3、Retailing25

4、Franchising27

5、Agency29

6、Electronic Commerce31

Chapter 4 A Guide to Economics36

1、What Is Economics?36

2、What Is Macroeconomics?36

3、Monetary and Fiscal Policy37

4、What Is Microeconomics?38

5、The Demand Curve38

6、The Supply Curve39

7、The Equilibrium Price39

8、Changes in Demand Versus Changes in Quantity Demanded40

9、Changes in Supply Versus Changes in Quantity Supplies40

2、Price43

1、Market and Market Economy43

Chapter 5 The Market Economy43

3、Supply and Demand44

4、The Market Price44

Chapter 6 What Is Marketing48

1、What Is Marketing?48

2、Needs,Wants and Demands48

3、Products49

4、Value,Satisfaction and Quality49

5、Exchange, Transactions and Relationships50

6、Markets52

7、Marketing52

Chapter7 Promotion of Products54

1、Introduction54

2、Advertising54

3、Sales Promotion55

4、Publicity57

5、Personal Selling58

Chapter 8 International Payments Settlements64

1、Introduction64

2、Credit Instruments65

3、Bill of Exchange67

4、Promissory Note and Cheque72

5、Remittance73

6、Terms and Methods of Payment in Interational Trade-Payment in Advance, Open Account Business, Collection75

7、Terms and Methods of Payment n International Trade-Letters of Credit(L/C)78

9、Documents84

Chapter 9 Styles and Features in Language of English for International Business93

1、Introduction93

2、Classification of Practical business English Writings93

3、The Function of Practical Business English Writing94

4、Quality to the Writer95

5、Preparation before Writing96

6、Writing Principles and Language Features97

2、Classification of International Business Contracts124

1、The Basic Definition of a Contract124

Chapter 10 Language Patterns and Writing Ways of International Business Contracts124

3、Language Features and Writing Ways of International Business Contract126

4、The Structure of and International Business Contract136

5、How to Draft International Business Contracts and Agreements137

6、The Example of a Business Contract138

1、Introduction158

2、Telegrams in International Business158

3、Telexes in International Business158

4、Fax or Facsimile Transmission163

5、E-mail171

Chapter 12 International Trade Terms172

1、Introduction175

2、Definition of the Trade Terms in 《Incoterms 1990》175

3、How to Determine the Price for Imports and Exports?178

4、Selection of Money of Account183

5、Commission and Discount184

Part III International Business English Correspondence and Negotiation185

6、Other Non-price Commercial Technical Terms185

Chapter 13 Brief Introduction to International Business Practice193

1、Introduction193

2、Business Preparatory Work193

3、Business Negotiation194

4、The Signing of a contract197

5、The Performance of an Export contract197

6、The Performance of an Import Contract201

Chapter 14 Negotiation Strategies on International Business205

1、Introduction205

2、The preparations for Business Negotiation206

3、The Notable Problem during the Process of Negotiation207

Chapter 15 Establish Business Relations212

1、Introduction212

2、Sample Letters213

3、Situational Conversation214

1、Introduction221

Chapter 16 Inquiries and Offers221

2、Sample Letters223

3、Situational Conversation224

Chapter 17 Counter-Offer, Bid and Counter-Counter-Offer230

1、Introduction230

2、Sample Letters231

3、Situational Conversation232

1、Introduction240

Chapter 18 acceptance and Order240

2、Sample Letters242

3、Situational Conversation243

Chapter 19 Packing and Shipment250

1、Introduction250

2、Sample Letters253

3、Situational Conversation254

Chapter 20 Payment and Delivery262

1、Introduction262

2、Sample Letters263

3、Situational Conversation264

Chapter 21 Inspection, Insurance and Arbitration271

1、Introduction271

2、Sample Letters273

3、Situational Conversation274

Chapter 22 Comlains,Claims and Adjustments282

1、Introduction282

2、Sample Letters285

3、Situational Conversation287

Chapter 23 Agency and Contract297

1、Introduction297

2、Sample Letters299

3、Situational Conversation302

Chapter 24 joint Venture312

1、Introduction312

2、Sample Letters319

3、Situational Conversation321