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《最新国际商务英语》练习与教学用书【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

雍和明等编著著
出版社：广州：广东人民出版社
ISBN：7218043968
出版时间：2003
标注页数：186页
文件大小：41MB
文件页数：196页
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图书目录

Chapter 1 Business and its EnvironmentChapter Focus1

Thinking about Business Issues1

Text-based Questions3

Team-based Exercise3

Case Study4

Useful Internet Links6

Chapter 2 Economic Systems and the Role of GovernmentChapter Focus7

Thinking about Business Issues7

Text-based Questions8

Team-based Exercise9

Case Study9

Useful Internet Links11

Chapter 3 Forms of Business OrganizationChapter Focus12

Thinking about Business Issues12

Text-based Questions14

Team-based Exercise14

Case Study15

Useful Internet Links18

Chapter 4 Corporations:Start-ups,Types and GovernanceChapter Focus19

Thinking about Business Issues19

Text-based Questions20

Team-based Exercise21

Case Study21

Useful Internet Links24

Chapter 5 Entrepreneurship and Starting a Small BusinessChapter Focus25

Thinking about Business Issues25

Text-based Questions27

Team-based Exercise28

Case Study28

Useful Internet Links30

Chapter 6 Business Ethics and Social ResponsibilityChapter Focus31

Thinking about Business Issues31

Text-based Questions33

Team-based Exercise34

Case Study34

Useful Internet Links38

Chapter 7 Competing in Global MarketsChapter Focus39

Thinking about Business Issues39

Text-based Questions41

Team-based Exercise42

Case Study42

Useful Internet Links46

Chapter 8 Planning and Decision MakingChapter Focus47

Thinking about Business Issues47

Text-based Questions48

Team-based Exercise49

Case Study49

Useful Internet Links53

Chapter 9 Organizing and Business StructureChapter Focus54

Thinking about Business Issues54

Text-based Questions56

Team-based Exercise56

Case Study57

Useful Internet Links60

Chapter 10 Leading and Employee MoraleChapter Focus61

Thinking about Business Issues61

Text-based Questions62

Team-based Exercise63

Case Study64

Useful Internet Links66

Chapter 11 Controlling and Business ObjectivesChapter Focus67

Thinking about Business Issues67

Text-based Questions69

Team-based Exercise70

Case Study70

Useful Internet Links73

Chapter 12 Managing in a Changing EnvironmentChapter Focus74

Thinking about Business Issues74

Text-based Questions76

Team-based Exercise77

Case Study77

Useful Internet Links81

Chapter 13 Human Resources ManagementChapter Focus82

Thinking about Business Issues82

Text-based Questions84

Team-based Exercise85

Case Study85

Useful Internet Links92

Chapter 14 Production and Operations ManagementChapter Focus93

Thinking about Business Issues93

Text-based Questions94

Team-based Exercise95

Case Study96

Useful Internet Links98

Chapter 15 Marketing:Background and ConceptsChapter Focus99

Thinking about Business Issues99

Text-based Questions101

Team-based Exercise102

Case Study102

Useful Internet Links106

Chapter 16 Accounting and BudgetingChapter Focus107

Thinking about Business Issues107

Text-based Questions108

Team-based Exercise109

Case Stuay110

Useful Internet Links112

Chapter 17 Financial Markets:Securities and InvestmentsChapter Focus113

Thinking about Business Issues113

Text-based Questions115

Team-based Exercise116

Case Study116

Useful Internet Links117

Chapter 18 Risk Management and InsuranceChapter Focus118

Thinking about Business Issues118

Text-based Questions120

Team-based Exercise120

Case Study121

Useful Internet Links124

Chapter 19 Computers and Information ManagementChapter Focus125

Thinking about Business Issues125

Text-based Questions127

Team-based Exercise128

Case Study128

Useful Internet Links130

Teaching Outlines131

Chapter 1 Business and its Environment131

Chapter 2 Economic Systems and the Role of Government133

Chapter 3 Forms of Business Organization134

Chapter 4 Corporations:Start-ups,Types and Governance136

Chapter 5 Entrepreneurship and Starting a Small Business137

Chapter 6 Business Ethics and Social Responsibility139

Chapter 7 Competing in Global Markets140

Chapter 8 Planning and Decision Making141

Chapter 9 Organizing and Business Structure143

Chapter 10 Leading and Employee Morale146

Chapter 11 Controlling and Business Objectives148

Chapter 12 Managing in a Changing Environment150

Chapter 13 Human Resources Management151

Chapter 14 Production and Operations Management153

Chapter 15 Marketing:Background and Concepts155

Chapter 16 Accounting and Budgeting159

Chapter 17 Financial Markets:Securities and Investments160

Chapter 18 Risk Management and Insurance161

Chapter 19 Computers and Information Management162

Glossary163