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经贸英语阅读【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

经贸英语阅读
  • 王育红，胡小平编著 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：7810785257
  • 出版时间：2005
  • 标注页数：306页
  • 文件大小：9MB
  • 文件页数：314页
  • 主题词：经济－英语－阅读教学

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图书目录

Chapter One Economics 经济学1

Text A Microeconomics and Macroeconomics1

目录1

Text B The Income-Expenditure Model7

Text C Economics Basics:Production Possibility Frontier（PPF）and Opportunity Cost13

Chapter Two Development Economics 发展经济学21

Text A What Is Development Economics?21

Text B The Harrod-Domar Growth Model27

Text C Tsunami Could Throw Nearly 2 Million Additional People into Poverty in the Affected Countries32

Chapter Three International Economics 国际经济学40

Text A What is International Economics?40

Text B The International Economy45

Text C Factor-Endowment Theory53

Text A Absolute Cost Theory62

Chapter Four International Trade Theories 国际贸易理论62

Text B Comparative Cost Theory66

Text C The World Trade Organization75

Chapter Five International Trade Policies and Measures 国际贸易政策措施83

Text A Free Trade or Protectionism?83

Text B Free Trade in Asian Style92

Text C Trade Policy Tools100

Chapter Six International Trade Practice 国际贸易实务110

Text A Introduction to Incoterms 2000110

Text B MNCs are Gradually Monopolizing China's Markets117

Text C Letter of Credit（L/C）122

Chapter Seven International Business Negotiation 国际商务谈判127

Text A A Beginner's Guide to International Business Negotiations127

Text B United States Business Etiquette133

Text C Eight Steps To Success In Negotiating-Importance of Business Negotiating141

Chapter Eight International Finance 国际金融149

Text A The IMF's Role at a Glance149

Text B Exchange Rates155

Text C Effort to Balance International Payments163

Chapter Nine Monetary Banking 货币银行学168

Text A Money and Banks168

Text B Who Needs a Swiss Bank?178

Text C The Dollar Is Down,but Should Anyone Care?189

Chapter Ten International Investment 国际投资200

Text A Trends and Recent Developments in Foreign Direct Investment200

Text B What's New207

Text C Weak Dollar Fails to Lure M A Flows into US Market213

Text A Accounting and Auditors218

Chapter Eleven Accountancy 会计学218

Text B Marsh to Make Payments More Transparent226

Text C Accounting for Advertising Costs235

Chapter Twelve International Business Law 国际商法244

Text A Formation of Agency244

Text B Contracts Law251

Text C What Is Consideration?256

Chapter Thirteen Marketing 市场营销262

Text A What is Marketing?262

Text B What Wal-Mart Knows About Customers'Habits?270

Text C Customer Retention:The Key to Growth and Profit279

Chapter Fourteen Economic Management 经济管理286

Text A Virtual Economic Management286

Text B Less Government Better for Business?Not if History Provides a Guide293

Text C Social Security Crisis?Not if Wealthy Pay Their Way301

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