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旅游英语教程 精读分册【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

旅游英语教程 精读分册
  • 修月祯主编 著
  • 出版社： 北京：中国人民大学出版社
  • ISBN：7300039995
  • 出版时间：2002
  • 标注页数：366页
  • 文件大小：10MB
  • 文件页数：381页
  • 主题词：

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图书目录

UNIT 1 Introduction to Tourism1

Lesson 11

Text A Defining Tourism1

Text B WTO,PATA and CNTA8

Exercises13

Lesson 218

Text A Different Types of Tourists18

Text B The New Tourists24

Exercises27

Guided Writing Writing a Business Letter--Business Envelopes and the Standard Parts of the Letter33

UNIT 2 Tourism Marketing39

Lesson 339

Text A Marketing Concept39

Text B Market Development and Marketing Activities43

Exercises47

Lesson 451

Text A Marketing Aboriginal Cultures in Australian Tourism51

Text B Theme Promotions55

Exercises60

Guided Writing Writing a Letter of Invitation63

UNIT 3 Tourism Products69

Lesson 569

Text A What Are Tourism Products?69

Text B Tourism Product Differences73

Exercises77

Lesson 681

Text A Product Development81

Text B Efforts Made for Preservation and Special Tours85

Exercises89

Guided Writing Writing a Letter of Reply to the Invitation92

UNIT 4 Tourism Industry (1)97

Lesson 797

Text A Packages and Intermediaries97

Text B Tour Operators and Travel Agencies103

Exercises109

Lesson 8115

Text A Package Tours115

Text B China International Travel Service120

Exercises126

Guided Writing Writing a Response to the Complaint132

UNIT 5 Tourism Industry (2)137

Lesson 9137

Text A Land Transportation137

Text B Water Transportation143

Exercises148

Lesson 10155

Text A Air Transportation155

Text B Airline Services160

Exercises165

Guided Writing Writing a Memorandum (1)172

UNIT 6 Tourism Industry (3)175

Lesson 11175

Text A The History of the Hospitality Industry175

Text B The Organization of a Hotel183

Exercises191

Lesson 12199

Text A The Emergence of International Hotels199

Text B International Hotel Expansion in the Asian-Pacific Region205

Exercises209

Guided Writing Writing a Memorandum (2)216

UNIT 7 The Significance of Tourism219

Lesson 13219

Text A The Economic Significance of Tourism219

Text B The Tourism Engine224

Exercises229

Lesson 14236

Text A The Social and Cultural Significance of Tourism236

Text B Tourism:The World s Peace Industry242

Exercises247

Guided Writing Writing an Announcement251

UNIT 8 Places of Interest255

Lesson 15255

Text A Suzhou255

Text B Guilin261

Exercises265

Lesson 16271

Text A The Yellow Mountains--a Marvel of Natural Beauty271

Text B The Three Gorges277

Exercises282

Guided Writing Writing a Resume287

UNIT 9 Social Background291

Lesson 17291

Text A Chinese Business Profile291

Text B China s Culture297

Exercises302

Lesson 18309

Text A Environment309

Text B The Four Cuisines314

Exercises319

Guided Writing Writing Application Letters326

Key to the Exercises331

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