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新编旅游英语教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

潘惠霞主编著
出版社：沈阳：东北财经大学出版社
ISBN：9787811226386
出版时间：2009
标注页数：219页
文件大小：9MB
文件页数：227页
主题词：旅游－英语－高等学校－教材

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图书目录

Unit One1

Text A Travel as an Industry1

Text B The Vacation and Leisure Traveler6

Practical Writing： Notice （ 1 ）8

Supplementary Reading Basic Approaches to the Study of Tourism （1）13

Unit Two15

Text A What is Tourism？15

Text B The Study of Tourism18

Practical Writing： Notice （2）21

Supplementary Reading Basic Approaches to the Study of Tourism （2）26

Unit Three28

Text A Benefits and Costs of Tourism28

Text B The International Tourist31

Practical Writing： Letter Writing（ 1 ）34

Supplementary Reading Common Health Problems39

Unit Four42

Text A Economic Impacts of Tourism42

Text B Cultural Effects of Tourism47

Practical Writing： Letter Writing （2）49

Supplementary Reading Tourism’s Impact on New York City54

Unit Five56

Text A What is Hospitality Management？56

Text B Planned Play Environments58

Practical Writing： Invitation Card Writing60

Supplementary Reading Trends in the Lodging Industry66

Unit Six68

Text A The Airline Industry68

Text B The Motorcoach Industry71

Practical Writing： Reservation Letter73

Supplementary Reading Impact of Tourism on Employment78

Unit Seven80

Text A The Food Service Industry80

Text B Junk Food and a Hectic Pace84

Practical Writing ：Letter of Confirmation87

Supplementary Reading Early Food Services92

Unit Eight94

Text A Hotel Operations94

Text B Thomas Cook97

Practical Writing ：Letter of Application100

Supplementary Reading The Growth of Hotel Chains105

Unit Nine107

Text A Recreation107

Text B Casinos and Gaming111

Practical Writing： Resume114

Supplementary Reading The Walt Disney Company118

Unit Ten121

Text A Attractions121

Text B Atlantic City125

Practical Writing： Thank-you Letter128

Supplementary Reading Entertainment and Shopping134

Unit Eleven136

Text A Types of Travel Agencies136

Text B Travel Agency Organizations140

Practical Writing： Complaints143

Supplementary Reading The World Tourism Organization148

Unit Twelve151

Text A The Channels of Distribution151

Text B Specialty Channelers154

Practical Writing ：Letter of Inquiry or Request157

Supplementary Reading Establish a Promotional Mix for Travel Intermediaries162

Unit Thirteen164

Text A Special Segments of Business Travel164

Text B Incentive Travel & Convention/Meeting Planners169

Practical Writing： Welcome Speech172

Supplementary Reading Tour Wholesalers and Operators177

Unit Fourteen179

Text A Behavior of Individual Customers179

Text B Interpersonal Factors182

Practical Writing： Advertisement184

Supplementary Reading Understanding Customer Behavior—Patchwork Quilt Country Inn189

Unit Fifteen192

Text A Why is Demand Important？192

Text B Market Potential Analysis195

Practical Writing： Business Reports197

Supplementary Reading Mass-Market Tourism203

Unit Sixteen205

Text A Life-Seeing Tourism205

Text B Improvement in Educational and Cultural Content of Tourism207

Practical Writing： Hotel Reservation Agreement210

Supplementary Reading Types of Destinations—Travel Experiences217

References219