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电子商务 英文版【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

电子商务 英文版
  • 徐小贞编 著
  • 出版社： 北京：高等教育出版社
  • ISBN：9787040331301
  • 出版时间：2011
  • 标注页数：180页
  • 文件大小：28MB
  • 文件页数：192页
  • 主题词：电子商务－高等职业教育－教材

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图书目录

Unit 1 Overview of E-commerce1

Information Box1

1.1 Introductory Case2

1.2 Understanding E-commerce3

1.3 Evolution of E-commerce6

1.4 Business Models of E-commerce9

1.5 Unit Case12

Online Activities14

Ⅰ．In-class Activities14

Ⅱ．After-class Activities16

Ⅲ．Up-to-date Workshop17

Key Terms and Concepts18

Projects for Assignment18

Unit 2 Foundations of E-commerce19

Information Box19

2.1 Introductory Case20

2.2 E-commerce vs. Traditional Commerce21

2.3 Major Categories of E-commerce23

2.4 Benefits and Limitations of E-commerce27

2.5 Unit Case32

Online Activities34

Ⅰ．In-class Activities34

Ⅱ．After-class Activities35

Ⅲ．Up-to-date Workshop36

Key Terms and Concepts37

Projects for Assignment37

Unit 3 Infrastructure for E-commerce38

Information Box38

3.1 Introductory Case39

3.2 Internet Notions41

3.3 Web Hosting and Website45

3.4 Internet Security48

3.5 Unit Case53

Online Activities54

Ⅰ．In-class Activities54

Ⅱ．After-class Activities56

Ⅲ．Up-to-date Workshop56

Key Terms and Concepts57

Projects for Assignment57

Unit 4 Electronic Payment Systems58

Information Box58

4.1 Introductory Case59

4.2 Electronic Payment Systems(EPS)vs. Traditional Payment Systems61

4.3 Electronic Payment Categories62

4.4 Secure Requirements of E-payment Systems73

4.5 Unit Case74

Online Activities76

Ⅰ．In-class Activities76

Ⅱ．After-class Activities79

Ⅲ．Up-to-date Workshop80

Key Terms and Concepts81

Projects for Assignment81

Unit 5 Business Strategy of E-commerce83

Information Box83

5.1 Introductory Case84

5.2 Strategic Planning Process86

5.3 SWOT Analysis87

5.4 E-commerce Strategy Implementation92

5.5 Unit Case95

Online Activities97

Ⅰ．In-class Activities97

Ⅱ．After-class Activities98

Ⅲ．Up-to-date Workshop99

Key Terms and Concepts101

Projects for Assignment101

Unit 6 B2B,B2C ＆ C2C E-commerce102

Information Box103

6.1 Introductory Case103

6.2 Business-to-business E-commerce105

6.3 Business-to-consumer E-commerce111

6.4 Comparison of B2B and B2C118

6.5 Consumer-to-consumer E-commerce119

6.6 Unit Case124

Online Activities126

Ⅰ．In-class Activities126

Ⅱ．After-class Activities127

Ⅲ．Up-to-date Workshop128

Key Terms and Concepts131

Projects for Assignment131

Unit 7 Online Advertising132

Information Box132

7.1 Introductory Case133

7.2 An Introduction to Online Advertising135

7.3 Key Terminologies in Web Measurement137

7.4 Online Advertising vs. Traditional Advertising138

7.5 Online Advertising Models140

7.6 Measurement of Online Advertising148

7.7 Unit Case150

Online Activities152

Ⅰ．In-class Activities152

Ⅱ．After-class Activities153

Ⅲ．Up-to-date Workshop154

Key Terms and Concepts155

Projects for Assignment156

Unit 8 E-commerce Global Issues and Development in China157

Information Box157

8.1 Introductory Case158

8.2 Global E-commerce Framework160

8.3 Barriers to E-commerce Development164

8.4 E-commerce Development in China166

8.5 Features and Barriers to E-commerce Development in China168

8.6 Unit Case171

Online Activities172

Ⅰ．In-class Activities172

Ⅱ．After-class Activities174

Ⅲ．Up-to-date Workshop175

Key Terms and Concepts176

Projects for Assignment176

References178

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