新闻传播学专业英语教程 第2版【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

新闻传播学专业英语教程 第2版PDF格式电子书版下载

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Unit 1 Introduction　1

Passage One The Meaning of "Communi-cation"1

Passage Two McQuail's Normative Theo-ries4

Passage Three Hot and Cold8

Passage Four Minerva's Owl10

Unit 2 Books19

Passage One Books in History19

Passage Two Book Publishing21

Passage Three The Printing Press as an Agent of Change24

Passage Four Areopagitica:A Speech for the Liberty of Unlicensed Printing27

Unit 3 Magazines33

Passage One Magazine as Media Innova-tors33

Passage Two Magazines Push Images Over Words36

Passage Three Luce and Time39

Passage Four Early Periodical as Publicist Instrument of Crit-icism41

Unit 4 Newspapers48

Passage One What if There Were No Newspaper?48

Passage Two A Newspaper Industry Casualty You May Have Missed51

Passage Three The New York Times in 1990s54

Passage Four Natural History of the Newspaper57

Unit 5 Film63

Passage One Importance of Movies63

Passage Two The Structure of the Western Film65

Passage Three Hollywood's Big Six72

Passage Four Schindler's List:The Role of Memory76

Unit 6 Radio84

Passage One FM's Rise84

Passage Two Characteristics of American Radio86

Passage Three Trends and Convergence in Radio and Sound Recording88

Passage Four The Assets and Liabilities in Radio90

Unit 7　TV97

Passage One Impact of Television97

Passage Two Culture101

Passage Three The Case for Television Journalism104

Passage Four CBS News109

Unit 8 Internet and Media Convergence117

Passage One Internet117

Passage Two Worldwide Wedge:Division and Contradiction in the Global Information Infrastructure119

Passage Three Weblogs,Citizen Journalists and Traditional Media124

Passage Four Media Convergence and Complications128

Unit 9 Media Education and Media Literacy136

Passage One The Origin of Journalism Education136

Passage Two What They Don't Teach at J-School140

Passage Three Green-Eyeshades Versus the Chi-Squares142

Passage Four Elements of Media Literacy145

Unit 10 Advertising151

Passage One Media Choices151

Passage Two Origins of Advertising155

Passage Three Advertising:The Magic System157

Passage Four Advertising:Agencies and Copywriters159

Unit 11 Public Relations168

Passage One Defining Public Relations168

Passage Two Public Relations Services171

Passage Three Newsmaking173

Passage Four The Roots of Public Relations175

Unit 12 Media Economy184

Passage One Economic Foundation of Mass Media184

Passage Two The Two Economies188

Passage Three Television Programming193

Passage Four Rupert Murdoch196

Unit 13 Culture Industry and Culture Studies204

Passage One Culture Industry Reconsidered204

Passage Two What Is British Cultural Studies?208

Passage Three Properties of the New Media and a Socialist Strategy213

Passage Four Hegemony:An Overview216

Unit 14 Process of Mass Communication225

Passage One Encoding/Decoding225

Passage Two The Acts of Communication229

Passage Three The Circuit and the Acts233

Passage Four Selecting the News:Gatekeeping236

Unit 15 Effects and Audience of Mass Communication243

Passage One Effects Studies243

Passage Two The Uses and Gratifications Model247

Passage Three TV and Learning250

Passage Four Scientific and Nonscientific Polls252

Unit 16 Mass Communication and Society259

Passage One Some Social Functions of the Mass Media259

Passage Two The Masses:The Implosion of the Social in the Media264

Passage Three The Debate over Civic Journalism267

Passage Four Investigative Reporting269

Unit 17 Mass Communication and Social Control276

Passage One Government Manipulation of Media276

Passage Two Of the Liberty of Thought and Discussion279

Passage Three The Principles281

Passage Four Jefferson's View of the Press284

Unit 18 Laws and Ethics of Mass Communication293

Passage One The First Amendment to the Constitution293

Passage Two The Means to the End298

Passage Three Should the Names of Rape Victims Be Pub-lished?300

Passage Four　Attributing a Libel Is No Defense302

Appendix A　Key to Exercises310

Appendix B Chinese Translations318

参考文献395